How to Make an SEO-Friendly URL Slug (With Examples)

Quick answer: type your title into the Slug Generator and copy the result. A good slug is short, lowercase, uses hyphens, and has no accents or symbols, for example how-to-convert-heic-to-jpg.

What is a slug?

It is the readable last part of a web address. In saveanyreel.com/blog/how-to-make-a-free-qr-code, the slug is how-to-make-a-free-qr-code.

The rules

1. Lowercase only. Some servers treat upper and lower case as different pages.
2. Hyphens between words. Search engines read a hyphen as a word break. Underscores join words together.
3. Keep it short. Three to six words is plenty.
4. Use the main keyword, but do not stuff it.
5. No accents, spaces or symbols. Letters like é become e, and & becomes "and".
6. Do not change it after publishing. If you must, redirect the old address.

Before and after

Title	Slug
How to Convert HEIC to JPG for Free!	how-to-convert-heic-to-jpg-for-free
Rock & Roll: Cafe Guide	rock-and-roll-cafe-guide
10 Tips (2026)	10-tips-2026

Step by step

1. Open the Slug Generator.
2. Type or paste your title.
3. Choose Hyphen (recommended) or Underscore.
4. Tap Copy.

Related tools

Text Case Converter, Keyword Generator and Hashtag Generator.