How is engagement rate calculated?

Engagement rate = (likes + comments + shares + saves) ÷ number of posts ÷ followers × 100.

What is a good engagement rate on Instagram?

Around 1–3% is average, 3–6% is good and above 6% is excellent. Smaller accounts usually have higher rates than large ones.

It shows whether followers actually interact with content. A smaller account with high engagement often beats a bigger one for sponsorships.

Engagement calculator

Find out how engaged an Instagram or TikTok audience really is, and whether the rate is low, average or excellent.

FollowersNumber of postsTotals below cover this many postsLikes (total)Comments (total)Shares (optional)Saves (optional)

Engagement rate

5.40%

(likes + comments + shares + saves) ÷ posts ÷ followers

Rating

Good

Below 1% low · 1–3% average · 3–6% good · 6%+ excellent

Step 1
Enter followers
Type the account's follower count.
Step 2
Add interactions
Enter total likes and comments (plus shares and saves if you have them) for one or more posts.
Step 3
See the rate
Get the engagement rate per post and a rating from Low to Excellent.